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Saturday, October 10, 2026
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TikTok Offers Viewers Control to Reduce Artificial Intelligence-Made Content in Their Feeds

TikTok is introducing a new feature that allows them to cut down on the amount of AI-created media appearing in their streams. This initiative comes as the company announced that it currently hosts over 1 billion AI videos.

Trial and Implementation

This change is in a pilot phase over the following weeks before a full-scale release. This advancement aligns with a increase in content created by AI, spurred by new AI video creators.

AI Content on Other Platforms

Recent reports that almost one in 10 of the quickest rising channels on a popular video site only show content made by AI. A considerable share of this output is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.

Our research shows that a lot of users enjoy content made with AI tools, from digital art to informative clips, and we want to offer the community the ability to adjust the amount of that, based on their own choices,” commented a platform representative.

Volume and Proportions

TikTok announced that there are presently over a billion videos on its service tagged as artificially created. Overall, in excess of 100 million videos are submitted to the app every day, making AI content a limited portion of its overall inventory.

User Control Features

Viewers will be in a position to limit or boost the level of AI content they view by accessing the content preference option in the app and selecting AI-made media. Other topics that can already be modified under the tool include politics, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines oblige users to label “realistic” AI-generated content, and it bans harmful AI impersonations of celebrities or critical incidents. Any realistic artificial content that is unmarked can be removed under its terms of service.

Additionally, the app will now attach an artificially created label to content produced via its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This action is intended to deter users from seeking to evade the labeling process.

Educational Initiatives

TikTok is furthermore establishing a $2m educational fund for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will assist charitable organizations focused on educating coding and technology.

Platform Protection

TikTok has defended its safety measures, amid controversy over intentions to lay off numerous safety staff in the UK. The company is planning to reduce hundreds of positions in its trust and safety team in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.

A senior executive stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most graphic content before it gets reviewed by humans. The platform stated a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
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About the author

Lisa Lozano

Elara Vance is a digital strategist and tech consultant with over a decade of experience in helping UK businesses leverage technology for growth and efficiency.

Krypton Services

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